2020-10-19
ACL Cables PLC, the nation’s No. 1 cable manufacturer introduced ‘Mercury’ its latest range of circuit protection devices comprising of - miniature circuit breakers (MCB) and residual-current devices (RCD), and isolator (main switches), enhancing its existing portfolio.
Mercury is being introduced and positioned to facilitate the price conscious customer segment within the market, also as an attractive and safe value for money circuit protection device. However, the current range recognised by customers as the VS series will be rebranded as Venus.
Manufactured according to stringent quality standards on par with the prevailing Venus range, the new Mercury device is also attractively priced.
The Mercury range consists of Single Pole MCB of 6, 10, 16, 20 and and 32 amperes and double pole 40 amp, 30 milliamp RCD and double pole 40 ampere isolators. The products are available in grey and yellow packaging.
The range is produced under strict supervision to comply with the best local and international standards on par with IEC 60898-1 i.e. standards published by the International Electrotechnical Commission (IEC) which are developed in a consensus process by experts from the participating countries.
ACL Cables initially commenced its distribution of circuit protection devices in 2014 and to-date the company has successfully completed six years.
Elaborating on the new product range Suren Madanayake, Managing Director ACL Cables PLC stated, “As a brand that always understands our customers and consumers we realised the need to facilitate a product that provides value for money. Mercury was purely designed based on extensive market research was untaken during the past six years and the product development process began as per such findings. This provided valuable insights on diverse customer needs in various geographical areas and as to how we should adopt our products accordingly. As a result we were able to design a product range of similar quality as our prevailing line but at a lower cost to match the requirement of such customer segments.”
Madanayake added, “I believe that Mercury series will provide positive results by creating high market acceptance. I would like to thank my research and development unit, factory personnel, sales and marketing teams for their collective collaboration and efforts in paving the way to launch Mercury to the market. I believe that all our prevailing customers as well as potential customers will purchase Mercury, ensuring this innovative range is a success too.”
Mercury circuit protection devices are currently available for purchase in the market through ACL Cables’ nationwide dealer and distributor network.
ACL has diversified its range of products from electrical cables to switches, circuit protections devices, ceiling fans and a wide variety of electrical accessories. As a group ACL records a turnover above Rs. 18 billion and a market share of 70%.
2018-11-16
Sri Lanka's No 1 cable expert and pioneering cable manufacturer, ACL Cables PLC clinched the silver award for ‘B2B Brand of the Year’ at the SLIM Brand Excellence 2018 gala awards ceremony held recently at the Shangri-La Hotel, Colombo.
ACL Cables received this accolade in recognition of demonstrating brand marketing excellence effectively reaching its B2B audience and attaining the maximum value possible within the industry.
This is the second occasion ...
2018-07-16
Sri Lanka’s No. 1 Cable manufacturer, ACL Cables PLC instituted a ground-breaking milestone recently when it took the initiative to handover its own fleet of lorries among distributors island-wide.
Initiating to the project, 18 vehicles were ceremoniously handed over to Dealers during a gala event held at the ACL Cables Head Office as the first phase of vehicle fleet. ACL’s main objective for this initiative is to spread a fleet of its own distribution vehic...
