2017-04-02
The ranking recognises ACL Cables’s improved brand value and ratings when compared to previous years. A significant achievement for the brand has been the scaling up of 19 places in the last two years.
This is the second successive year ACL Cables has been ranked amongst the Top 50 Valuable Brands and impressively is the only cable manufacturer to do so demonstrating its market leadership within the category. Additionally, ACL is ranked third amongst the building material category, and placed as the No. 1 most valuable brand in the category of cables.
The annual brand rankings is compiled by Brand Finance, and presented by Media Services. Ratings are calculated on brand strength, which is the part of the analysis that is most directly influenced by those responsible for marketing and brand management. To determine the strength of a brand they develop a Brand Strength Index (BSI) which analyses marketing investment, brand equity (goodwill accumulated with customers, staff and other stakeholders) and their impact on business performance. Following this analysis each brand is assigned a BSI score out of 100, which is fed into the brands value calculation. Based on that score, each brand in the league table is assigned a rating. The total approach is a seven step process including a phase of consumer research as well. ACL Cables long-term commitments in marketing and brand management have contributed towards this improvement.
Speaking on the Group’s continued ascent up the ranks of the Top 50 Valuable Brands, Suren Madanayake, Managing Director, ACL Cables PLC said, “We are extremely pleased to note our progress in brand rankings. ACL as a brand has witnessed extensive progress during the past years; especially the last two years, scaling up 19 notches and being amongst the Top 50 Most Valuable Brands is a remarkable achievement.”
“We believe this is a result of our considerable investments in brand building and brand awareness activities. We built a strong brand campaign with our core cable product ‘Fireguard’. This has paved the way to reach our target audience, especially our consumers. We also made considerable brand investment activities to encourage dealer engagement and point of purchase awareness resulting in rich dividends,” he added.
ACL has been the market innovator and leader in manufacturing high quality cables. ACL has introduced many key features in the cable category such as fire rated cables, including fireguard, fire zero and fire survivor, for which ACL solely holds the expertise and knowledge in manufacturing these cables with proven excellence, standards and requisite test certification.
“The ACL Team thank all business partners including dealers, distributors, electricians, consumers, consultants and large scale business affiliates. We have served our customers for more than half a century and it is their trust that has contributed towards our success and our current rankings,” noted Madanayake.
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2020-01-24
ACL Cables PLC, Sri Lanka's No.1 cable manufacturer unveiled its premium range cable brand, ACL Fire Zero to its dealer market at a function held on a grand scale at the Shangri-La Hotel Colombo recently.
Attendees at this special event included ACL Senior Management, key ACL dealers from the Western province, staff and well-wishers.
Continuously recognised as an innovative company, ACL Cables have developed this unique cable utilising their superior capacities and advance...
2019-11-06
Sri Lanka’s No. 1 cable manufacturer, ACL Cables PLC, secured a prestigious Gold Award at the National Sales Congress (NASCO) Awards 2019, organised by Sri Lanka Institute of Marketing (SLIM) during a gala function held at the BMICH recently.
Stamping its dominance yet again in the category of Industrial, Manufacturing & Energy, ACL Cables was the sole gold winner from the cable manufacturing sector.
Thanura Randula Malalage competing in the sector as Sales Executive...
