NEWS & MEDIA

ACL Cables wins prestigious Gold at SLIM NASCO 2019

2019-11-06

Sri Lanka’s No. 1 cable manufacturer, ACL Cables PLC, secured a prestigious Gold Award at the National Sales Congress (NASCO) Awards 2019, organised by Sri Lanka Institute of Marketing (SLIM) during a gala function held at the BMICH recently.

Stamping its dominance yet again in the category of Industrial, Manufacturing & Energy, ACL Cables was the sole gold winner from the cable manufacturing sector.

Thanura Randula Malalage competing in the sector as Sales Executive was the recipient proving the company’s strength and capabilities in the sales arena.   This was the second occasion that ACL Cables PLC has received this impressive achievement of a Gold award at SLIM NASCO.

Commenting on this great achievement, Suren Madanayake, Managing Director, ACL Cables PLC said, “We are very proud of achieving this award. I congratulate Thanura on his great accomplishment and we are extremely proud that he is part of the team. We at ACL believe in individual professional development and support our staff in these endeavours. This has given us results throughout our 57 years of business and this accolade is one such occasion.  I believe this award is due to the hard and fruitful work performed by ACL Sales personnel.”

“This award is also a mark of excellence of the sales service standards at ACL Cables. We have demonstrated that we are No. 1 not only in terms of our product excellence but also through our people, their service and knowledge as well.  I am proud to lead a team that is performing so well and whom have made winning awards a habit in all streams of operation,” he added.

The annual SLIM NASCO is recognised as the premier awards to felicitate and reward the best sales performers from all sectors in the country. It is also the most recognised national event among the sales and marketing fraternity. Entries were initially submitted via a comprehensive entry kit from which suitable candidates were selected through a second round panel. Finally, winners were selected based on a one-to-one interview.

SLIM NASCO creates motivation, training and learning opportunity and self-development for sales personnel as a core element of its Awards.

ACL Cables PLC is recognised as the No. 1 cable in Sri Lanka with unmatched quality in its specialised fire retardant and fire resistant range of cables. These are marketed under brand names such as Fireguard, Firezero and Fire Survivor. ACL Cables enjoys a 70% market share and over Rs. 16 billion revenue as a group. It is also hailed as the only company in the market with expertise in producing cables with international standards.

Further strengthening its portfolio as a one stop shop electrical company ACL produces electrical switches, ceiling fans, trip switches, circuit breakers and many more electrical accessories under its own brand name.

ACL Elegance Posts First Successful Year of Operation and Positive Market Acceptance

2019-09-03

ACL Elegance, the premier range of switches and sockets manufactured by ACL Cables PLC, the nation’s No.1 cable manufacturer, marked a successful first year and positive market acceptance since its launch in 2018.

Noteworthy, the range concluded a year of impressive sales with almost no defective returns and continues to experience month on month overwhelming demand. Hence the range which began in white, has now expanded to colours of black matt, bronze and grey and is currently...

ACL Cables PLC Rises in Ranks Consecutively in Lanka’s Top Fifty Most Valuable Brands

2019-06-14

ACL Cables PLC, the nation’s No.1 cable manufacturer has risen in ranks consecutively amongst Sri Lanka's top fifty most valuable consumer brands.

Compiled by Brands Finance and presented by LMD, the Brands Annual 2019 survey on Sri Lanka's most valuable consumer brands placed ACL Cables in 44th rank, up from last year’s 45.

Proving market dominance yet again, ACL Cables is the only cable company to rank in the Top 50 Brands this year and to have...