Sri Lanka’s No. 1 cable manufacturer, ACL Cables PLC, secured a prestigious Gold Award at the National Sales Congress (NASCO) Awards 2019, organised by Sri Lanka Institute of Marketing (SLIM) during a gala function held at the BMICH recently.
Stamping its dominance yet again in the category of Industrial, Manufacturing & Energy, ACL Cables was the sole gold winner from the cable manufacturing sector.
Thanura Randula Malalage competing in the sector as Sales Executive was the recipient proving the company’s strength and capabilities in the sales arena. This was the second occasion that ACL Cables PLC has received this impressive achievement of a Gold award at SLIM NASCO.
Commenting on this great achievement, Suren Madanayake, Managing Director, ACL Cables PLC said, “We are very proud of achieving this award. I congratulate Thanura on his great accomplishment and we are extremely proud that he is part of the team. We at ACL believe in individual professional development and support our staff in these endeavours. This has given us results throughout our 57 years of business and this accolade is one such occasion. I believe this award is due to the hard and fruitful work performed by ACL Sales personnel.”
“This award is also a mark of excellence of the sales service standards at ACL Cables. We have demonstrated that we are No. 1 not only in terms of our product excellence but also through our people, their service and knowledge as well. I am proud to lead a team that is performing so well and whom have made winning awards a habit in all streams of operation,” he added.
The annual SLIM NASCO is recognised as the premier awards to felicitate and reward the best sales performers from all sectors in the country. It is also the most recognised national event among the sales and marketing fraternity. Entries were initially submitted via a comprehensive entry kit from which suitable candidates were selected through a second round panel. Finally, winners were selected based on a one-to-one interview.
SLIM NASCO creates motivation, training and learning opportunity and self-development for sales personnel as a core element of its Awards.
ACL Cables PLC is recognised as the No. 1 cable in Sri Lanka with unmatched quality in its specialised fire retardant and fire resistant range of cables. These are marketed under brand names such as Fireguard, Firezero and Fire Survivor. ACL Cables enjoys a 70% market share and over Rs. 16 billion revenue as a group. It is also hailed as the only company in the market with expertise in producing cables with international standards.
Further strengthening its portfolio as a one stop shop electrical company ACL produces electrical switches, ceiling fans, trip switches, circuit breakers and many more electrical accessories under its own brand name.
ACL Cables PLC, the nation’s No.1 cable manufacturer, has been ranked as the most valuable building material brand, according to LMD Brands Annual Ranking 2022 published by Brands Finance Lanka, the premier index of Sri Lanka’s most valuable consumer brands. Notably, this was the second consecutive year for the brand ACL, to achieve the celebrated milestone.
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