2022-04-26
ACL Cables PLC, the nation’s No.1 cable manufacturer, has been ranked as the most valuable building material brand, according to LMD Brands Annual Ranking 2022 published by Brands Finance Lanka, the premier index of Sri Lanka’s most valuable consumer brands. Notably, this was the second consecutive year for the brand ACL, to achieve the celebrated milestone.
Reinforcing the company’s position, ACL was also ranked as the most loved brand in the category of building material – electric, which is a first time accolade of such for the brand.
In comprehensive rankings of consumer brands, ACL was ranked in the 37th position, making it the 7th consecutive year of being classified in the Top 50 Most Valuable Consumer Brands in Sri Lanka. Notably, ACL is also the sole cable company and only electrical appliance company showcased amongst the Top 50 Most Valuable Brands in Sri Lanka
Furthermore, the ACL Cables total brand value for 2022 has escalated by 17% compared to the previous year, boasting a brand rating of AA-.
The LMD Brands Annual 2022 rankings are a landmark achievement for ACL’s corporate history. Demonstrating the company’s flourishing market presence, it was listed among the Top 50 Most Valuable Consumer Brands in Sri Lanka, classified as the Most Valuable Consumer Brand in the Building Material sector and the Most Loved Brand in the category of Building Materials – Electric.
Commenting on the accomplishment, Lakshman Bandaranayake, General Manager Sales and Marketing ACL Cables PLC said, “This has been an iconic achievement for ACL as a brand. Stepping into our 60th year in business we are extremely happy and humbly proud to experience such a milestone. I thank all our stakeholders, both internally and externally in enabling us to achieve great heights even during challenging times. I believe together we will be able to continue our successful journey in the next few years setting the bar towards more outstanding accomplishments.”
Elaborating, Shavinda Senanayake, Brand Manager ACL Cables PLC added, “I believe this achievement validates our hard work and efforts in developing the ACL brand during the past 7-8 years. Our special attention to smart, impactful communication and brand building techniques has successfully contributed to position the ACL brand amongst consumer mindsets. We developed solid short-term and long-term brand strategies with dynamic brand building processes and used it positively to blend and accelerate the brand value of ACL. This has paved the way for us to gain the above multiple accolades within a short period and most importantly maintain consistency in all achievements. I truly believe this is a collective effort of all of us at ACL and I am confident that we will gain much higher and significant brand success in the years ahead.”
Brand Finance Lanka, the pioneering brand valuation and strategy firm, releases its annual review of Sri Lanka’s most valuable and strongest brands in LMD’s Brands Annual. Brand finance is the pioneering brand valuation and strategy firm in Sri Lanka. The 2022 is the review’s 19th consecutive year of publishing the Most Valuable Brands and Most Loved Index providing a well-researched and comprehensive analysis of Sri Lanka’s consumer brand landscape.
Sri Lanka’s Most Valuable and strongest brands are based on consumer behaviour and financial metrics, derived through a bespoke market research study and publicly available information of listed companies. The evaluation model follows a seven-step process, beginning with identifying the top performing brands among companies listed on the Colombo Stock Exchange.
ACL Cables PLC leads the cable market with a share of 70% as a group. ACL has developed itself into a business, which not only sells cables but electrical switches, a range of single phase and three phase circuit protection devices, ceiling fans and many more electrical accessories.
2017-11-02
ACL Cables PLC, Sri Lanka’s No. 1 cable manufacturer stamped its dominance yet again showcasing sales excellence by clinching Gold at the prestigious National Sales Congress (NASCO) Awards 2017, organized by Sri Lanka Institute of Marketing (SLIM) held recently.
ACL Sales Executive, Sanjeewa Jayalath triumphed with Gold for the Industrial Products and Services sector. He became the only candidate to win a Gold award from the cable manufacturing sector. Importantly this esteemed ...
2017-07-13
Sri Lanka’s No. 1 cable manufacturer in Sri Lanka, ACL Cables PLC achieved the prestigious Master Brand status for 2017, conferred by Chief Marketing Officers (CMO) Asia in partnership with the World Marketing Congress.
During a glittering ceremony held recently, at Taj Samudra Hotel Colombo, presided by Education Minister Akila Viraj Kariyawasam as Chief Guest, ACL Cables was recognized for its superior brand value including its ascendency as the country’s ...
