2019-01-16
Sri Lanka’s No. 1 cable entity, ACL Cables PLC distributed a total fleet of 48 lorries recently to its entire distributor network islandwide.
18 lorries were handed over during the initial phase held several months ago at ACL Cables head offce Colombo. The subsequent second phase held mid-January recently ensured the remainder fleet of 30 vehicles were delivered, covering the total distribution network. This was held ceromoniously at BMICH with the presece of ACL cables Group chairman Mr. Upali madanyake, Managing Director Mr. Suren Madanayake, Managing Director Euro motors (pvt.) Ltd Mr. Imitiaz, Islandwide distributors and other guests from ACL Cables and Euro Motors.
The total fleet is fully owned and maintained by ACL Cables, branded with the No.1 household cable brand ACL Fireguard and its recently launched modular range switch series, ACL Elegance.
The main objective of providing this fleet to its distributor network was to ensure an easing of day to day operations for the distributors and also to upgrade their delivery capacities.
All trucks were handed over to distributors by Mr. Upali Madanayake, Group Chairman ACL Cables PLC He was accompanied by Mr. Suren Madanayake Managing Director, Mr. Daya Wahalatantiri, Executive Director and Mr. Lakshman Bandaranayake, Deputy General Manager.
Commenting at the milestone event Suren Madanayake said, “We are extremely pleased to hand over our own fleet of vehicles to our dedicated distributor network. Their constant strength has been a tremendous boon in contributing towards the success of the organisation making us who we are today. I am assured that providing this fleet will serve them well and provide further impetus for them to continue to be a part of ACL Cables for many years in the future”
During the event, Daya Wahalatantiri welcomed the distributors and explained the motive of this initiative further, whilst revealing the start of their distribution operation in 1984 under the guidance of Chairman Upali Madanyake. He also highlighted the importance of a distributor, thier role to play and how they could help for the development of the company. He noted that considering these vital factors, encouraged ACL Cables in providing its own fleet of vehicles.
Further explaining this action, Lakshman Bandaranayke acknowledged all distributors with special gratitude for their untiring efforts in the support provided to ACL Cables throughout their years. He also noted that the fleet will derive more recognition and prominence for ACL Cables as a brand, in turn uplifting the brand’s image.
ACL Cables owns a market share of 70% with revenue over Rs. 16 billion as a group.
The company’s expertise has ensured many industry firsts to the market including special fire rated cables under the brand names of ACL Fireguard, ACL Fire Zero and ACL Fire Survivor. ACL Cables has also introduced a novel range of switches, sockets and electrical accessories meeting the high standards of modern consumer lifestyles under the brand name of Elegance.
2017-11-02
ACL Cables PLC, Sri Lanka’s No. 1 cable manufacturer stamped its dominance yet again showcasing sales excellence by clinching Gold at the prestigious National Sales Congress (NASCO) Awards 2017, organized by Sri Lanka Institute of Marketing (SLIM) held recently.
ACL Sales Executive, Sanjeewa Jayalath triumphed with Gold for the Industrial Products and Services sector. He became the only candidate to win a Gold award from the cable manufacturing sector. Importantly this esteemed ...
2017-07-13
Sri Lanka’s No. 1 cable manufacturer in Sri Lanka, ACL Cables PLC achieved the prestigious Master Brand status for 2017, conferred by Chief Marketing Officers (CMO) Asia in partnership with the World Marketing Congress.
During a glittering ceremony held recently, at Taj Samudra Hotel Colombo, presided by Education Minister Akila Viraj Kariyawasam as Chief Guest, ACL Cables was recognized for its superior brand value including its ascendency as the country’s ...
