2018-07-16
Sri Lanka’s No. 1 Cable manufacturer, ACL Cables PLC instituted a ground-breaking milestone recently when it took the initiative to handover its own fleet of lorries among distributors island-wide.
Initiating to the project, 18 vehicles were ceremoniously handed over to Dealers during a gala event held at the ACL Cables Head Office as the first phase of vehicle fleet. ACL’s main objective for this initiative is to spread a fleet of its own distribution vehicles amongst all distributors in order to facilitate a better process of distribution thereby enhancing efficiency and visibility.
All Lorries are branded with the company’s renowned brands; ACL Fireguard, its premium dealer range cable and the newly introduced ACL Elegance, the latest modular range switches.
ACL Fire Guard is the country’s first ever and only proven range of cables designed to safeguard homes and offices through preventing the spread of fire, while ACL Elegance are a series of classy switches and sockets rich in design and style to complement modern architecture.
Commenting on this important occasion, Managing Director ACL Cables Suren Madanayake, said, “We undertook such a project to support our Distributors who are a vital partner in our business operation. With the vast range of product portfolio we market, this will also ease the hassle for distributors in gathering our full range and distributing amongst dealers. Additionally, this system helps us market our full range of products amongst dealers’ located island-wide, enhance our distribution process and increase market penetration.”
Today, ACL Cables operates as the industry leader with over 70% market share and a turnover of LKR 15 billion as a group. ACL’s innovative products include a range of fire retardant cables, which mainly caters to industrial customers and used by domestic customers on preference, ACL Elegance electrical switches sockets, ceiling fans and many more electric accessories.
Commenced its operation in 1962 ACL brand is recognised within the market for pioneering the introduction of new products as well as accessing modern technology and machinery and evolved as a specialized manufacturer and supplier of the widest range of quality cables in Sri Lanka.
ACL Cables distributes a mass variety of cables including fire retardant and fire resistant cables, electric switches, sockets and breakers, ceiling fans and many more electrical accessories.
2017-11-02
ACL Cables PLC, Sri Lanka’s No. 1 cable manufacturer stamped its dominance yet again showcasing sales excellence by clinching Gold at the prestigious National Sales Congress (NASCO) Awards 2017, organized by Sri Lanka Institute of Marketing (SLIM) held recently.
ACL Sales Executive, Sanjeewa Jayalath triumphed with Gold for the Industrial Products and Services sector. He became the only candidate to win a Gold award from the cable manufacturing sector. Importantly this esteemed ...
2017-07-13
Sri Lanka’s No. 1 cable manufacturer in Sri Lanka, ACL Cables PLC achieved the prestigious Master Brand status for 2017, conferred by Chief Marketing Officers (CMO) Asia in partnership with the World Marketing Congress.
During a glittering ceremony held recently, at Taj Samudra Hotel Colombo, presided by Education Minister Akila Viraj Kariyawasam as Chief Guest, ACL Cables was recognized for its superior brand value including its ascendency as the country’s ...
