2018-07-16
Sri Lanka’s No. 1 Cable manufacturer, ACL Cables PLC instituted a ground-breaking milestone recently when it took the initiative to handover its own fleet of lorries among distributors island-wide.
Initiating to the project, 18 vehicles were ceremoniously handed over to Dealers during a gala event held at the ACL Cables Head Office as the first phase of vehicle fleet. ACL’s main objective for this initiative is to spread a fleet of its own distribution vehicles amongst all distributors in order to facilitate a better process of distribution thereby enhancing efficiency and visibility.
All Lorries are branded with the company’s renowned brands; ACL Fireguard, its premium dealer range cable and the newly introduced ACL Elegance, the latest modular range switches.
ACL Fire Guard is the country’s first ever and only proven range of cables designed to safeguard homes and offices through preventing the spread of fire, while ACL Elegance are a series of classy switches and sockets rich in design and style to complement modern architecture.
Commenting on this important occasion, Managing Director ACL Cables Suren Madanayake, said, “We undertook such a project to support our Distributors who are a vital partner in our business operation. With the vast range of product portfolio we market, this will also ease the hassle for distributors in gathering our full range and distributing amongst dealers. Additionally, this system helps us market our full range of products amongst dealers’ located island-wide, enhance our distribution process and increase market penetration.”
Today, ACL Cables operates as the industry leader with over 70% market share and a turnover of LKR 15 billion as a group. ACL’s innovative products include a range of fire retardant cables, which mainly caters to industrial customers and used by domestic customers on preference, ACL Elegance electrical switches sockets, ceiling fans and many more electric accessories.
Commenced its operation in 1962 ACL brand is recognised within the market for pioneering the introduction of new products as well as accessing modern technology and machinery and evolved as a specialized manufacturer and supplier of the widest range of quality cables in Sri Lanka.
ACL Cables distributes a mass variety of cables including fire retardant and fire resistant cables, electric switches, sockets and breakers, ceiling fans and many more electrical accessories.
2019-09-03
ACL Elegance, the premier range of switches and sockets manufactured by ACL Cables PLC, the nation’s No.1 cable manufacturer, marked a successful first year and positive market acceptance since its launch in 2018.
Noteworthy, the range concluded a year of impressive sales with almost no defective returns and continues to experience month on month overwhelming demand. Hence the range which began in white, has now expanded to colours of black matt, bronze and grey and is currently...
2019-06-14
ACL Cables PLC, the nation’s No.1 cable manufacturer has risen in ranks consecutively amongst Sri Lanka's top fifty most valuable consumer brands.
Compiled by Brands Finance and presented by LMD, the Brands Annual 2019 survey on Sri Lanka's most valuable consumer brands placed ACL Cables in 44th rank, up from last year’s 45.
Proving market dominance yet again, ACL Cables is the only cable company to rank in the Top 50 Brands this year and to have...
