2018-02-27
Sri Lanka’s premier cable manufacturer in Sri Lanka, ACL Cables PLC unveiled ‘ACL Elegance’, its innovative new switch and socket range for the market at a glittering event recently.
The new ACL Elegance range was unveiled by Suren Madanayake, Manager Director ACL Cables PLC along with the brand’s iconic Russian model Ksenia. The milestone event was held during the last week of February at Cinnamon Grand, Colombo and in attendance were key ACL Cables dealers in the Western Province
The ACL Elegance range is manufactured at ACL Electric factory in Moragahahena, a fully owned subsidiary of ACL Cables PLC.
Currently the initially produced range is fully available in Western Province, with ongoing plans to market the products in other areas with increased production capacity.
Commenting on this landmark launch, Suren Madanayake, Manager Director ACL Cables PLC said, “ACL has always been at the forefront of introducing compelling, high in quality products. We identified a gap of quality switches and the need for switches with a higher standard. Hence our Research and Development team worked continuously during the past 6-10 months to produce a consumer friendly, easy to handle, stylish and long lasting switch.”
“The newly launched range demonstrates the aforesaid four key features we wanted to improve and maintain in a switch and socket of this nature. As a result we are extremely excited to present ACL Elegance range to our consumers as we believe its unique attributes would overcome the barriers of other switches and sockets of the same range currently available in the market,” he added.
ACL is renowned for continuously innovating its product range. In 2014, ACL launched its ‘VS Series’ range of switches and sockets, which is known today as the button type range.
Perfectly combining legacy with innovation, ACL Elegance showcases unique features previously unseen in the sector. These include, a proportional/matching look on the dolly button and front plate, reflective lenses enhancing its elegant look, a firm but smooth switch action and a hairline gap between the dolly and plate.
Additional features also include it being compatible to the standard mounting box signifying an easy replacement on an existing mounting box (where there is no requirement to replace a mounting box to a deep one when replacing with the Elegance series), bigger hole size terminals/oversize screws assure hazel free wiring and proper connectivity, front cover plate that can be easily be removed as and when required and high quality components and fire retardant material.
While ACL Elegance’s basic range is white, consumers can also choose from a range of colour switches such as black matt, bronze and grey.
ACL Cables holds a market share of 70% as a group, marketing a wide range of products including, electrical wiring (for households and construction projects), switches, sockets, trip switches, breakers, ceiling fans etc., with quality unmatched by any other manufacturer in the industry.
2017-11-02
ACL Cables PLC, Sri Lanka’s No. 1 cable manufacturer stamped its dominance yet again showcasing sales excellence by clinching Gold at the prestigious National Sales Congress (NASCO) Awards 2017, organized by Sri Lanka Institute of Marketing (SLIM) held recently.
ACL Sales Executive, Sanjeewa Jayalath triumphed with Gold for the Industrial Products and Services sector. He became the only candidate to win a Gold award from the cable manufacturing sector. Importantly this esteemed ...
2017-07-13
Sri Lanka’s No. 1 cable manufacturer in Sri Lanka, ACL Cables PLC achieved the prestigious Master Brand status for 2017, conferred by Chief Marketing Officers (CMO) Asia in partnership with the World Marketing Congress.
During a glittering ceremony held recently, at Taj Samudra Hotel Colombo, presided by Education Minister Akila Viraj Kariyawasam as Chief Guest, ACL Cables was recognized for its superior brand value including its ascendency as the country’s ...
