2016-05-09
ACL Cables PLC, the country’s No. 1 cable has marked its ascendency amongst Sri Lankan premier brands being ranked amongst the Top 50 Most Valuable Brands for the Year 2016.
Showcasing its dominance in Sri Lanka’s cable industry, the organisation is the only cable company to rank amongst the Top 50 Most Valuable Brands in 2016.
Compiled by Brand Finance, and presented by Media Services, publisher of business magazine LMD, the recent classification placed ACL Cables in 48th position as per the Brands Annual Magazine 2016. ACL Cables has also been ranked as Number 3 in the building material industry group category.
Compared to its 2015 ranking, ACL Cables has moved up 12 slots earning a prestigious place in the Top 50.
Companies listed in the rankings are based on a rating after selection aligned to 360 degree criteria which is evaluated through a market survey conducted through independent market research.
Additionally, standard benchmarks including performance indicators of a company’s brand strength index (BSI), marketing investment, brand equity (i.e. the goodwill accumulated with customers, staff and other stakeholders) and their impact on business performance are analysed in the computation of the rankings.
Each brand is assigned a BSI score out of 100, which is fed into the brand value calculation and choses the most valuable brand through a seven step process.
“From last year onwards, ACL Cables has invested considerably in brand building activities. We also looked into smart investment opportunities that maximized our visibility. The recent change in our corporate logo has also contributed to the brand image, providing a new dynamic and vibrant look to the brand. It has also affirmed a closer presence with our consumers and all key stakeholders,” said Suren Madanayake, Managing Director, ACL Cables PLC.
“Similarly our latest fireguard campaign that focused on a family-centric promotion helped leverage ACL brand equity. I personally thank all our consumers, dealers and business partners who have journeyed with us over five decades placing their trust in us and helping us achieve this supreme position,” Madanayake added.
ACL Cables which began operations in in 1962, today holds a market share of 70% as a group and remains the dominant No. 1 cable company in Sri Lanka.
2020-11-18
ACL Cables PLC, Sri Lanka's no.1 cable manufacturer continues to forge ahead rebranding its former ‘VS Series’ circuit protection devices consisting of MCB, RCD (trip switches) and Isolator (main switches) under the new ‘Venus’ brand name.
Venus is positioned as the company's premier circuit protection device range and along with the rebranding process the products have also been extended to facilitate three phase wiring systems.
At the inceptio...
2020-10-19
ACL Cables PLC, the nation’s No. 1 cable manufacturer introduced ‘Mercury’ its latest range of circuit protection devices comprising of - miniature circuit breakers (MCB) and residual-current devices (RCD), and isolator (main switches), enhancing its existing portfolio.
Mercury is being introduced and positioned to facilitate the price conscious customer segment within the market, also as an attractive and safe value for money circuit protection device. However, the ...
