NEWS & MEDIA

ACL Elegance Posts First Successful Year of Operation and Positive Market Acceptance

2019-09-03

ACL Elegance, the premier range of switches and sockets manufactured by ACL Cables PLC, the nation’s No.1 cable manufacturer, marked a successful first year and positive market acceptance since its launch in 2018.

Noteworthy, the range concluded a year of impressive sales with almost no defective returns and continues to experience month on month overwhelming demand. Hence the range which began in white, has now expanded to colours of black matt, bronze and grey and is currently available for purchase at island-wide dealer outlets.

ACL Cables which is recognised for its innovative quality products has once again succeeded through the introduction of ACL Elegance range as it celebrates its first year of growth and successful market approval. Launched in February 2018, at a gala function at Cinnamon Grand Colombo, attendees included key dealers from the Western Province and featured the iconic Russian model Ksenia.

Commenting on ACL Elegance’s success, Suren Madanayake, Managing Director said, "The performance achieved by our Elegance range demonstrates the promise we offer; to produce a consumer friendly, easy to handle, stylish and long lasting switch, has been extremely successful and encountered extremely positive acceptance by the market. Our main goal in launching the product was to bridge the gap in the market with a range of high quality switches and sockets. I am confident that we have created a solid foundation and believe the space for growth of this range is immense. We are assured of achieving greater heights with ACL Elegance in the future."

The total switch range coupled with ACL button type switch, which was introduced back in 2013, posted the highest ever record sales during this year for the past 5 years. This was purely due to the strength and vast market acceptance of the ACL Elegance range.

ACL Elegance was developed with a series of accurate research and detailed developement techniques. Thereby the range was brought to market to cater the need of all customer groups, who engage with the product. In a consumer’s point of view ACL Elegance demonstrates several attractive features including a proportional/matching look on the dolly button and front plate, reflective lenses enhancing its elegant look, a firm but smooth switch action and a hairline gap between the dolly and plate.

In the view of an electrical technician the range provides further benefits such as, A bigger hole-size terminals/oversize screws assuring hazel free wiring and proper connectivity. A front cover plate that can be easily be removed as and when required and high quality components and fire retardant material and compatibility to the standard mounting box signify an easy replacement on an existing mounting box.

ACL Cables dominates its market position as the leader in cable industry with a share of 70% and an annual revenue over Rs. 16 billion as a group.

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