NEWS & MEDIA

ACL Cables continues ascent amongst Top 50 Most Valuable Brands and ranks No. 1 amongst Cables

2017-04-02

The ranking recognises ACL Cables’s improved brand value and ratings when compared to previous years. A significant achievement for the brand has been the scaling up of 19 places in the last two years.

This is the second successive year ACL Cables has been ranked amongst the Top 50 Valuable Brands and impressively is the only cable manufacturer to do so demonstrating its market leadership within the category. Additionally, ACL is ranked third amongst the building material category, and placed as the No. 1 most valuable brand in the category of cables.

The annual brand rankings is compiled by Brand Finance, and presented by Media Services. Ratings are calculated on brand strength, which is the part of the analysis that is most directly influenced by those responsible for marketing and brand management. To determine the strength of a brand they develop a Brand Strength Index (BSI) which analyses marketing investment, brand equity (goodwill accumulated with customers, staff and other stakeholders) and their impact on business performance. Following this analysis each brand is assigned a BSI score out of 100, which is fed into the brands value calculation. Based on that score, each brand in the league table is assigned a rating. The total approach is a seven step process including a phase of consumer research as well. ACL Cables long-term commitments in marketing and brand management have contributed towards this improvement.

Speaking on the Group’s continued ascent up the ranks of the Top 50 Valuable Brands, Suren Madanayake, Managing Director, ACL Cables PLC said, “We are extremely pleased to note our progress in brand rankings. ACL as a brand has witnessed extensive progress during the past years; especially the last two years, scaling up 19 notches and being amongst the Top 50 Most Valuable Brands is a remarkable achievement.”

“We believe this is a result of our considerable investments in brand building and brand awareness activities. We built a strong brand campaign with our core cable product ‘Fireguard’. This has paved the way to reach our target audience, especially our consumers. We also made considerable brand investment activities to encourage dealer engagement and point of purchase awareness resulting in rich dividends,” he added.

ACL has been the market innovator and leader in manufacturing high quality cables. ACL has introduced many key features in the cable category such as fire rated cables, including fireguard, fire zero and fire survivor, for which ACL solely holds the expertise and knowledge in manufacturing these cables with proven excellence, standards and requisite test certification.

“The ACL Team thank all business partners including dealers, distributors, electricians, consumers, consultants and large scale business affiliates. We have served our customers for more than half a century and it is their trust that has contributed towards our success and our current rankings,” noted Madanayake.

ACL Cables, The Only Cable Brand To Rank amongst Sri Lanka's Top Fifty Companies For Third Consecutive Year

2018-04-09

Sri Lanka’s No. 1 cable manufacturer, ACL Cables PLC was once again recognised amongst Sri Lanka's top 50 companies according to a study conducted by Brands Finance 2018.

This is the third consecutive year ACL Cables has received this prestigious ranking which is compiled annually by Brands Finance, the local pioneers for independent brand evaluation and presented by the nation’s leading business magazine Lanka Marketing Digest (LMD).

Earning further kudos, ACL...

ACL Cables PLC unveils ‘ACL Elegance’ new switch and socket range

2018-02-27

Sri Lanka’s premier cable manufacturer in Sri Lanka, ACL Cables PLC unveiled ‘ACL Elegance’, its innovative new switch and socket range for the market at a glittering event recently.

The new ACL Elegance range was unveiled by Suren Madanayake, Manager Director ACL Cables PLC along with the brand’s iconic Russian model Ksenia.  The milestone event was held during the last week of February at Cinnamon Grand, Colombo and in attendance were key ACL Cables deal...